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Preppy / Ivy League
Collegiate, considered, classic.
About this aesthetic
Polo shirts, Oxford button-downs, chinos, loafers, cable-knit sweaters, and blazers with a school-team energy. The palette is navy, white, red, and green.
Preppy style is rooted in the uniform traditions of New England private schools and Ivy League universities in the early 20th century. Brands like Brooks Brothers and J.Press codified the look.
Source: GQ, 'Preppy Style Is Back — And It's Better Than Ever', 2022Colour Palette
The signature Preppy / Ivy League colour story.
Navy
Crimson
Hunter Green
Khaki
White
Key Pieces
The wardrobe essentials that define the Preppy / Ivy League look.
✦ OCBD button-down
✦ Chinos in khaki or navy
✦ Penny loafers
✦ Crewneck cable knit
✦ Repp-stripe tie
✦ Madras or gingham shorts
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