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Preppy / Ivy League

Collegiate, considered, classic.

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About this aesthetic

Polo shirts, Oxford button-downs, chinos, loafers, cable-knit sweaters, and blazers with a school-team energy. The palette is navy, white, red, and green.

Preppy style is rooted in the uniform traditions of New England private schools and Ivy League universities in the early 20th century. Brands like Brooks Brothers and J.Press codified the look.

Source: GQ, 'Preppy Style Is Back — And It's Better Than Ever', 2022

Colour Palette

The signature Preppy / Ivy League colour story.

Navy
Crimson
Hunter Green
Khaki
White

Key Pieces

The wardrobe essentials that define the Preppy / Ivy League look.

✦ OCBD button-down
✦ Chinos in khaki or navy
✦ Penny loafers
✦ Crewneck cable knit
✦ Repp-stripe tie
✦ Madras or gingham shorts

Shop the Look

Curated pieces from our catalogue.

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