At Its Peak

Old Money

Prep school meets yacht club.

PreppyClassicSophisticatedCollegiate At Its Peak

About this aesthetic

East-coast Ivy League meets European aristocracy. Classic American sportswear — polo shirts, blazers, loafers — worn with the ease of someone born into it.

Old Money style has its roots in early 20th-century American prep school culture and New England Ivy League universities. Retailers like Brooks Brothers and Ralph Lauren codified the aesthetic into a recognisable canon.

Source: GQ, 'Old Money Style Guide', 2023

Colour Palette

The signature Old Money colour story.

Navy
Hunter green
Burgundy
Cream
Camel

Key Pieces

The wardrobe essentials that define the Old Money look.

✦ Polo shirt
✦ Tweed blazer
✦ Chino trousers
✦ Boat shoes
✦ Argyle sweater
✦ Pearls or signet ring

Shop the Look

Curated pieces from our catalogue.

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