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At Its Peak
Old Money
Prep school meets yacht club.
About this aesthetic
East-coast Ivy League meets European aristocracy. Classic American sportswear — polo shirts, blazers, loafers — worn with the ease of someone born into it.
Old Money style has its roots in early 20th-century American prep school culture and New England Ivy League universities. Retailers like Brooks Brothers and Ralph Lauren codified the aesthetic into a recognisable canon.
Source: GQ, 'Old Money Style Guide', 2023Colour Palette
The signature Old Money colour story.
Navy
Hunter green
Burgundy
Cream
Camel
Key Pieces
The wardrobe essentials that define the Old Money look.
✦ Polo shirt
✦ Tweed blazer
✦ Chino trousers
✦ Boat shoes
✦ Argyle sweater
✦ Pearls or signet ring
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