Timeless Classic

Coastal Grandma

Linen, light & the sea.

RelaxedNaturalLightAiry Timeless Classic

About this aesthetic

Inspired by Nancy Meyers films — relaxed linen, washed whites, rattan, and the feeling of a Hamptons summer house. Comfortable but considered. Effortlessly chic.

The term 'Coastal Grandma' was coined by TikTok creator Lex Nicoleta in 2022. It draws on East Coast American resort wear — the sensibility of the Hamptons, Nantucket, and Cape Cod summers.

Source: The Cut, 'What Is Coastal Grandmother?', 2022

Colour Palette

The signature Coastal Grandma colour story.

White
Sandy Beige
Navy stripe
Sea foam
Stone

Key Pieces

The wardrobe essentials that define the Coastal Grandma look.

✦ Wide-leg linen pants
✦ Striped Breton top
✦ Woven tote bag
✦ Espadrilles
✦ Loose linen blazer
✦ Simple straw hat

Shop the Look

Curated pieces from our catalogue.

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