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Clean / Smart Casual
Elevated basics. Nothing wasted.
About this aesthetic
Neutral-toned, perfectly fitted basics — matching sets, quality tees, pressed chinos, simple leather sneakers. No logos, no excess. Think COS, Arket, and the better end of Uniqlo.
Smart casual as a dress code dates to mid-20th century corporate America. As a fashion aesthetic, 'clean casual' crystallised in the early 2020s around Scandinavian and Korean-influenced minimalist brands.
Source: Highsnobiety, 'The Clean Aesthetic: Why Less Is Dominating Menswear', 2023Colour Palette
The signature Clean / Smart Casual colour story.
Ecru
Stone
Navy
Black
Sage
Key Pieces
The wardrobe essentials that define the Clean / Smart Casual look.
✦ Straight-leg chinos
✦ Crisp white tee
✦ Simple leather sneakers
✦ Relaxed-fit Oxford
✦ Merino crewneck
✦ Tailored joggers
Shop the Look
Curated pieces from our catalogue.
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$55.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$55.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$52.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$52.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$55.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$52.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$55.99
Zulily
Puma Men's Bmw Motorsport Street Sweat Shorts 11" Shorts
$55.99
Zulily
Aelfric Eden V-Neck Pullover Hoodie in Pink, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden V-Neck Pullover Hoodie in Pink, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden V-Neck Pullover Hoodie in Pink, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden V-Neck Pullover Hoodie in Black, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden V-Neck Pullover Hoodie in Black, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden V-Neck Pullover Hoodie in Black, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden Studded Baggy Barrel Sweatpants in Grey, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden Studded Baggy Barrel Sweatpants in Grey, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden Studded Baggy Barrel Sweatpants in Grey, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden Star Graphic Cardigan in Grey at Urban Outfitters
Urban Outfitters
Aelfric Eden Script Graphic Sweater in Grey at Urban Outfitters
Urban Outfitters
Aelfric Eden Script Graphic Sweater in Grey at Urban Outfitters
Urban Outfitters
Aelfric Eden Script Graphic Sweater in Grey at Urban Outfitters
Urban Outfitters
Aelfric Eden Rhinestone Velour Wide-Leg Sweatpants in Grey, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden Rhinestone Velour Wide-Leg Sweatpants in Grey, Women's at Urban Outfitters
Urban Outfitters
Aelfric Eden Pleated Baggy Barrel Pants in Grey, Women's at Urban Outfitters
Urban Outfitters
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