Lucky Brand Women's L/S Solid Textured V Neck
Lucky Brand
$34
Zulily
Trending Now
Clean / Smart Casual
Elevated basics. Nothing wasted.
About this aesthetic
Neutral-toned, perfectly fitted basics — matching sets, quality tees, pressed chinos, simple leather sneakers. No logos, no excess. Think COS, Arket, and the better end of Uniqlo.
Smart casual as a dress code dates to mid-20th century corporate America. As a fashion aesthetic, 'clean casual' crystallised in the early 2020s around Scandinavian and Korean-influenced minimalist brands.
Source: Highsnobiety, 'The Clean Aesthetic: Why Less Is Dominating Menswear', 2023Colour Palette
The signature Clean / Smart Casual colour story.
Ecru
Stone
Navy
Black
Sage
Key Pieces
The wardrobe essentials that define the Clean / Smart Casual look.
✦ Straight-leg chinos
✦ Crisp white tee
✦ Simple leather sneakers
✦ Relaxed-fit Oxford
✦ Merino crewneck
✦ Tailored joggers
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