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Casual Cool

Elevated basics. Nothing wasted.

NeutralRelaxedPolishedVersatile Trending Now

About this aesthetic

Neutral-toned, perfectly fitted basics — matching sets, quality tees, pressed chinos, simple leather sneakers. No logos, no excess. Think COS, Arket, and the better end of Uniqlo.

Smart casual as a dress code dates to mid-20th century corporate America. As a fashion aesthetic, 'clean casual' crystallised in the early 2020s around Scandinavian and Korean-influenced minimalist brands.

Source: Highsnobiety, 'The Clean Aesthetic: Why Less Is Dominating Menswear', 2023

Colour Palette

The signature Casual Cool colour story.

Ecru

Stone

Navy

Black

Sage

Key Pieces

The wardrobe essentials that define the Casual Cool look.

✦ Straight-leg chinos

✦ Crisp white tee

✦ Simple leather sneakers

✦ Relaxed-fit Oxford

✦ Merino crewneck

✦ Tailored joggers

Shop the Look

Curated pieces from our catalogue.

Clarks Womens Bayla Rae Pumps by Clarks (US) — Clarks (US)

Clarks Womens Bayla Rae Pumps

Clarks Womens Iridessa Sling Pumps by Clarks (US) — Clarks (US)

Clarks Womens Iridessa Sling Pumps

Clarks Womens Tammitha Strap Pumps by Clarks (US) — Clarks (US)

Clarks Womens Tammitha Strap Pumps

Clarks Mens Lockton Lace Shoe Lace Up by Clarks (US) — Clarks (US)

Clarks Mens Lockton Lace Shoe Lace Up

Clarks Mens Bowburn Tip Shoes Oxfords by Clarks (US) — Clarks (US)

Clarks Mens Bowburn Tip Shoes Oxfords

Clarks Mens Bowburn Cap Shoe Oxfords by Clarks (US) — Clarks (US)

Clarks Mens Bowburn Cap Shoe Oxfords

Clarks Mens Bowburn Lace Shoes Oxfords by Clarks (US) — Clarks (US)

Clarks Mens Bowburn Lace Shoes Oxfords

Clarks Mens Newick Lace Sneakers Lace Up by Clarks (US) — Clarks (US)

Clarks Mens Newick Lace Sneakers Lace Up

Clarks Mens Brantin Loafer Loafers,Slip-Ons by Clarks (US) — Clarks (US)

Clarks Mens Brantin Loafer Loafers,Slip-Ons

Clarks Mens Flexwell Step Loafers,Slip-Ons by Clarks (US) — Clarks (US)

Clarks Mens Flexwell Step Loafers,Slip-Ons

Clarks Mens Brantin Style Oxfords by Clarks (US) — Clarks (US)

Clarks Mens Brantin Style Oxfords

Clarks Mens Guideview Cove Fisherman Sandals by Clarks (US) — Clarks (US)

Clarks Mens Guideview Cove Fisherman Sandals

Clarks Mens Monahan Plain Oxfords by Clarks (US) — Clarks (US)

Clarks Mens Monahan Plain Oxfords

Clarks Mens Flexway 2 Eye Slip-Ons,Boat Shoes by Clarks (US) — Clarks (US)

Clarks Mens Flexway 2 Eye Slip-Ons,Boat Shoes

Clarks Mens Flexway 2Eye Slip-Ons,Boat Shoes by Clarks (US) — Clarks (US)

Clarks Mens Flexway 2Eye Slip-Ons,Boat Shoes

Clarks Mens Brantin Plain Oxfords by Clarks (US) — Clarks (US)

Clarks Mens Brantin Plain Oxfords

Clarks Originals Mens Godney Boat Boat Shoes by Clarks (US) — Clarks (US)

Clarks Originals Mens Godney Boat Boat Shoes

Clarks Mens Charmouth Lace Slip-Ons,Boat Shoes by Clarks (US) — Clarks (US)

Clarks Mens Charmouth Lace Slip-Ons,Boat Shoes

Clarks Mens Corsley Plain Loafers,Slip-Ons by Clarks (US) — Clarks (US)

Clarks Mens Corsley Plain Loafers,Slip-Ons

Clarks Originals Mens Yukoner Penny Loafers,Slip-Ons by Clarks (US) — Clarks (US)

Clarks Originals Mens Yukoner Penny Loafers,Slip-Ons

Clarks Originals Mens Godney Boat Slip-Ons,Boat Shoes by Clarks (US) — Clarks (US)

Clarks Originals Mens Godney Boat Slip-Ons,Boat Shoes

Clarks Originals Mens Desert Hunter Desert Boots by Clarks (US) — Clarks (US)

Clarks Originals Mens Desert Hunter Desert Boots

Clarks Originals Mens Desert Boot Desert Boots,Chukka Boots by Clarks (US) — Clarks (US)

Clarks Originals Mens Desert Boot Desert Boots,Chukka Boots

Clarks Originals Mens Walla Boot RB Wallabees by Clarks (US) — Clarks (US)

Clarks Originals Mens Walla Boot RB Wallabees

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