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Barbiecore
Pink is a power color.
About this aesthetic
Emboldened by the cultural Barbie moment, this is unapologetic maximalist femininity in pink, fuchsia, and hot pink.
Barbiecore reached its cultural peak with the global marketing campaign for Greta Gerwig's 2023 Barbie film and Valentino's all-pink Spring/Summer 2022 runway.
Source: Harper's Bazaar, 'Barbiecore: The Pink Trend Explained', 2023Colour Palette
The signature Barbiecore colour story.
Hot pink
Fuchsia
Pale pink
Magenta
White
Key Pieces
The wardrobe essentials that define the Barbiecore look.
✦ Hot pink blazer
✦ Pink maxi dress
✦ Pink heels
✦ Pink handbag
✦ Statement sunglasses
✦ Gingham co-ord
Shop the Look
Curated pieces from our catalogue.
No items in catalogue yet
Check back soon — we're adding new pieces regularly.
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